Blue Cross Blue Shield ID cards getting a makeover

Blue Cross Blue Shield ID cards getting a makeover

Blue Cross Blue Shield Texas

Blue Cross Blue Shield Pennsylvania

Blue Cross Blue Sheld Ohio

Octbober 29, 2008

You'll be seeing something different from Blue Cross and Blue Shield member ID cards in the coming months. A new look, a new layout, and in some cases, new information.

The Blue Cross and Blue Shield Association has established new rules for all Blue Cross and Blue Shield member ID cards. The rules, which begin to take effect in 2009, create a consistent, reliable look which makes the BCBS brand even stronger. The cards are also more durable, meaning fewer lost and damaged cards. The result is a straight-forward, seamless, organized member experience.

Transition starts with the New Year.

Anthem Blue Cross and Blue Shield members will begin to receive redesigned cards starting November 19, 2008. Rather than a mass replacement of cards, Blue Cross and Blue Shield will start with a transitional plan. So members of the same group may very possibly have different cards for a period of time. Here's how the transition will work starting November 19:

> If a Group or Individual member renews with benefit changes, members will receive redesigned cards.



>If a Group or Individual member renews without benefit changes, members can continue to use their old cards. Group members will start receiving their new ID cards beginning Second Quarter 2009 (upon renewal). Individual members will start receiving their new ID cards beginning Third Quarter 2010.



>New Individual members, new groups and new members within existing groups will receive redesigned cards.



>Group or Individual members who ask for a replacement card (due to loss, damage, PCP change, etc.) will receive redesigned cards.

By January 1, 2011, all Blue Cross and Blue Shield members in all group and individual plans will receive a redesigned card.
Blue Cross and Blue Shield anticipates a smooth transition to the new cards, and there will be no action required by you or your broker.